大学生感知价值下的旅游高等教育的反思——以内蒙古财经大学为例

Reflection on Tourism Higher Education under the Perceived Values of College Students——Taking Inner Mongolia University of Finance and Economics for Example

本文分析我国旅游高等教育发展的现状及问题,运用顾客感知价值实证研究方法,结合文献回顾和深度访谈法,构建出大学生感知价值模型,通过问卷调查法对模型进行定性探查,使用因子分析方法获得大学生感知下旅游专业高等教育感知价值的四个因子:功能价值、情感价值、成本价值、社会价值,并验证了其模型的合理性,在通过对问卷调查结果的定量分析基础上,对如何办好学生满意的高等旅游专业教育提出了建议。

This paper analyzes the present situation and problems of tourism higher education development in China. The paper uses empirical research of customer perceived values to construct the model of college students' perceptual values in combination with literature review and in-depth interviews. Then the paper conducts questionnaire surveys to qualitatively explore the model, and adopts factor analysis to obtain four factors of the perceptive values of tourism specialty education perceived by college students: functional value, emotional value, cost value and social value. Moreover, the paper also verifies the rationality of this model. On the basis of the quantitative analysis of the questionnaire survey results, this paper puts forward suggestions on how to well develop higher tourism specialty education that the students are satisfied with.