新丝路语境下文化适应翻译策略探析——以广州企业外宣翻译为例

On Cultural Adaptation Translation Strategies in the Context of New Silk Road——With Guangzhou Enterprise Publicity Translation as an Example

新丝路是古丝绸之路的延续和发展,使各民族间文化交流将更加广泛和深入。因此,在新的历史语境下如何更好地实施民族文化外宣成为当下译学研究的重要课题。文章从文化适应论角度,结合广州企业外宣翻译的具体实例,提出思维模式的同化、文化因子的分离和历史信息的整合的外宣翻译策略,为有效指导外宣翻译实践、实现文化外宣创造有益条件。

The new Silk Road is the continuation and development of the ancient Silk Road,which will make cultural exchanges among all ethnic groups more extensive and in-depth. Therefore,in the new historical context,how to better implement the publicity of national culture has become an important issue in translation studies. Based on the theory of cultural adaptation and the concrete examples of Guangzhou enterprises’ publicity translation,this paper puts forward the strategies of assimilation of thinking modes,separation of cultural factors and integration of historical information in publicity translation,to create beneficial conditions for effectively guiding the practice of publicity translation and realizing cultural publicity.