“互联网+微公益”视域下在校大学生公益状况调查

随着互联网时代的发展,越来越多的在校大学生进行网上公益.依据在校大学生的公益行为数据统计,分析其行为特征及成因,重点探讨这一群体线上公益行为数量偏少的问题,通过对比线上较之线下公益行为所具有的优势,进而有针对性地提出对策鼓励在校大学生更多地开展线上公益行为.

With the development of the Internet era, more and more college students are engaged in online public welfare. Based on the statistics of college students' public welfare behavior data, this paper analyses their behavior characteristics and causes, focuses on the problem of the small number of online public welfare behavior of this group, compares the advantages of online public welfare behavior with offline public welfare behavior, and then puts forward targeted countermeasures to encourage college students to carry out more online public welfare behavior.