黑色旅游原真性认知体验的跨文化路径机理差异研究——以上海犹太难民纪念馆的中外旅游者为例

A Study on the Cross-Culture Different Path Mechanisms of Authenticity Cognition of Dark Tourism: A Case of Chinese and Foreign Tourists’ to Shanghai Jewish Refugees Memorial

随着跨文化背景下旅游者对旅游需求的多样化,黑色旅游逐渐走入大众的视野。将原真性理论与跨文化理论相结合,基于黑色旅游视角,以上海犹太难民纪念馆为研究对象,从中外游客体验的跨文化视角,通过文献综述和实证研究,借助结构方程模型法探讨中外游客在参观纪念馆前的动机和认知、参观过程中的原真性体验和参与度、参观后的满意度和忠诚度六个变量之间的关系,并分析归纳中外游客对黑色旅游认知体验上的跨文化差异。研究发现,中国旅游者的原真性认知主要由建构主义原真性、存在主义原真性构成,而外国旅游者的原真性认知由客观主义原真性构成。动机和认知仅对中国旅游者的原真性认知产生影响。该研究结果可以为上海犹太难民纪念馆和政府相关管理机构提供量化科学依据以及精准营销策略。

With the diversification of tourism demand on the background of cross-culture,dark tourism,a special tourism form,gradually came into people’s view.Fromthe cross-culture view by international and domestic travelers, this study combining the dark tourism with authenticity theory and cross-culture theory,chose Shanghai Jewish Refugees Memorial as the study site and used Structural Equation Model to analyze the relationships among tourists’motivation,cognition,authenticity,engagement,satisfaction and loyalty after literature review and survey.Also,this study analyzed the differences between Chinese and foreign tourists in their perceived experience of dark tourism and found that Chinese tourists’authenticity cognition was composed of constructive authenticity and existential authenticity while foreign tourists’was composed of objective authenticity.Tourists’motivation and cognition had a significant impact on their authenticity cognition only in the Chinese context.The study results may provide managerial implications for Shanghai Jewish refugees Memorial and other similarinstitutions.