基于竞争力分析的快速公交系统服务优化

Bus Rapid Transit Service Optimization Based on Competitiveness Analysis

提升公交竞争力是公交可持续发展的关键,从行为视角对公交竞争力进行分析可以更好地契合出行者的需求,可以提出更加有效的改善目标.通过建立快速公交系统(BRT)竞争力模型,采用结构方程模型对竞争力进行解析,在乌鲁木齐现场数据调查的基础上进行模型求解.研究结果表明,乘客满意度是提升公交竞争力的关键,也是服务质量对BRT竞争力施加影响的中介变量,因此只有针对乘客需求的服务改善才是有效的,根据模型结果对BRT服务改善给出了相应的建议.

Improving the competitiveness of public transport is critical to the sustainable development of public transport. Analyzing the competitiveness of public transport from the perspective of behavior can meet the needs of travelers better and achieve the goal more effectively. The bus rapid transit (BRT) competitiveness model was established and the structural equation model method was used to do analysis. Based on the data surveyed at the scene of the Urumqi, the competitiveness model was estimated. The results show that the passenger satisfaction is the key factor in promoting the competitiveness of BRT, and it is also the intermediary variable of service quality influencing BRT competitiveness, therefore only that service improvements specific for passenger demand are effective. Based on model results, some corresponding suggestions were provided for BRT service improvement.