地域性文化符号在旅游纪念品设计中的创新应用

Innovative Application of Regional Cultural Symbol in the Design of Tourist Souvenirs

近几年来我国许多城市的旅游产业蓬勃发展,但是旅游纪念品的设计与制作水平仍处于起步阶段,不仅产品的同质化现象严重,文化内涵不足,制作工艺也很粗糙。本课题的研究重点是如何提取具有地域性文化特征的符号元素并转化为视觉设计语言,以及在旅游纪念品设计中的创新应用和具体措施等,包括其造型、工艺和材料等多方面的研究。通过走访、调查和分析,以"环巢湖"地域文化旅游纪念品设计与开发为例,研究其地域性文化符号和设计元素的提炼方法以及旅游纪念产品的开发途径。

In recent years, tourism industry is flourishing in many cities in China. However, the design and manufacture of tourist souvenirs is still in its infancy stage. The souvenirs of high homogeneity are rough and lack of cultural connotations. This research focuses on how to extract symbolic elements with regional cultural characteristics and translate them into visual design language, as well as the innovative application and specific measures in the design of tourist souvenirs, including the sculpt, craft and materials. This essay aims to explore the ways to extract regional cultural symbols and design elements through visiting and analysis, taking the design and development of the tourist souvenirs around "the Chaohu Lake" District as an example.