交互理念在智能农产品包装设计中的研究

文章通过对交互式产品包装的发展背景、基本内涵、使用情况进行回顾和归纳,从农产品包装设计中应用的技术、消费者对交互农产品的购买行为和感情需求三个方面分析了当前交互式智能包装技术在农产品包装中的应用形式,最终提出了交互式智能化农产品包装的设计原则、设计步骤和发展趋势。

This paper reviews and summarizes the development background, basic connotation and usage of interactive product packaging, analyses the current application forms of interactive intelligent packaging technology in agricultural product packaging from three aspects: the technology applied in agricultural product packaging design, consumers' purchase behavior and emotional needs for interactive agricultural products, and finally puts forward the design principles, design steps and development trend of interactive intelligent agricultural product packaging.