风险建构视域下突发事件网络舆情治理研究

Study on the Emergency Management for Internet Public Opinion from the Perspective of Risk Construction

风险是人类基于自身存在而提出的问题,风险意识则是人对给自身存在带来的各种不确定性的主观反映。风险意识根植于风险的现实存在,并直接影响人们在现实世界中对于风险的具体行动。突发事件破坏性大、影响面广,从来都是新闻机构报道的热点与重点,也是公众感知社会风险的注意力“集散点”。在自媒体蓬勃发展的今天,突发事件网络舆情既是民众对于风险认知的自我表达,也在很大程度上建构着民众的风险意识,成为民众感知风险甚而采取应对行动的重要参照,其本身在作为现实社会风险的映射之同时,也蕴含着衍生风险的可能性。对于突发事件网络舆情,应将其视为社会系统中的一个风险蕴藉和转化场域,进而实现对突发事件背后蕴藉的风险之有效治理。

Risk is an issue put forward by human beings based on their own existence. And risk awareness is the subjective reflection of various uncertainties brought by their own existence. Rooted in the reality,risk awareness exerts direct impact on human’s specific action in real world. Due to its serious destruction and sweeping impact, emergency has been the hotspots reported by news organization and the distribution point of public’s attention to social risk. Today,against the backdrop of the booming we media,internet public opinion of emergency is not only the self-expression of people’s perception of risk,but also the construction of people’s risk awareness to a large extent. Their opinions have become an important reference for people to perceive risks and even take subsequent measures. At the same time,as a reflection of the real social risks,network public opinion of emergency also implies the possibility of derivative risks. The internet public opinion should be regarded as a risk enrichment and transformation field in the social system,so as to achieve effective governance of the risks behind the emergencies.