智能媒体平台打造与新闻舆论“四力”建设

Build Smart Media Platform and Enhance "Four Capabilities" for the Press

互联网传播环境对主流媒体的新闻传播活动提出了更高的要求。在对当前传播环境充分了解的基础上,党中央进一步指出要建设有影响力的新型主流媒体,极大地推动了新闻舆论的“四力”建设。对于主流媒体来说,这既是他们必须肩负起的时代使命,也是其在与各类型新媒体的竞争中获得新生的必经之路。就目前来看,传统主流媒体转向新型主流媒体需要充分了解智能化和平台化的发展路径,借鉴各类新媒体的实践成果用以发展自我。主流媒体需要坚守舆论阵地、恪守媒体传播的原则,在由传统形态转变为智能媒体平台的过程中,进一步推动新闻舆论“四力”的建设。

The communication environment of the Internet poses higher demand or mainstream communication activities. The CPC Central Committee, based on a full understanding of the current communication environment, pointed out that we should build four capabilities for the press, which is not only the mission the mainstream press must shoulder, but also the only way to gain new life in the competition with various types of new media. In the transition of the mainstream media, smart algorithm and platform would play an important role. Mainstream media needs to stick to its battlefield of public opinion, and abide by the principle of media communication. In the process of transforming from traditional media to new mainstream media platform, it is essential to enhance the "four capabilities".