县市媒介融合的路径与发展举措

Path and Development Measures of Media Integration for Cities and Counties

随着互联网的快速发展,新媒体行业不断壮大,县市媒体机构在媒体格局变革的过程中逐渐走向衰退,面临着前所未有的挑战,遵循当前的发展路径必然无法解决面临的发展困境。因此本文就我国县市媒体机构的现状和媒介融合的现行路径进行了探索,并对县市媒介融合的发展提出了建议,县市媒体想要持续发展必须走出具备自身特色的媒介融合道路。

With the rapid development of the Internet, new media industry continues to grow, media outlets in cities and counties are gradually declining in the process of media structure reform, facing unprecedented challenges.The current development path does not offer a solution for the dilemma. This article explores the current situation of China's media organizations in cities and counties and the current path of media convergence and proposes suggestions for media integration at county and city level. It stresses that the city and county media need to find a path of media convergence with its own characteristics in order to achieve sustainable development.