媒介融合时代地方电视新闻的舆论引导

Analysis of Public Opinion Guidance of Local TV News in the Age of Media Convergence

全媒体化的媒介环境和多元化的国际舆论格局等双重规约致使媒介融合时代的电视生产新闻和舆论引导面临着新的语境,由湖南广播电视台新闻中心、芒果TV联合摄制的《我的青春在丝路》,运用小人物故事彰显时代精神的叙事视角,使用人物故事化和故事细节化的表达方式,采取全媒体运营和品牌营销手段,构建了“一带一路”29位中国青年逐梦丝路的青春故事,成为媒介融合时代地方电视新闻舆论引导的典型个案。

The dual media statutes such as the all-media environm ent and the diversified international public opinion pattern have led to the new context of TV news production and public opinion guidance in the era of media integration. The "My Youth in Silk Road", jointly produced by Hunan Radio and Television News Center and Mango TV , tells stories of the common people by emphasizing the plots and details. With all-media operation and brand marketing approach, it presents the story of 29 Chinese youngsters in pursuing their dreams along the "Belt and Road", becoming a typical case of local TV news media guidance in the era of media integration.