梓潼县天宝蜜柚产业调查研究报告

Investigation Report on the Industry of Tianbao Honey Pomelo in Zitong County

来自西南石油大学的暑期社会实践队伍--青羽实践队对梓潼县蜜柚产业进行了调查研究,结果表明:2019年梓潼县蜜柚面积已达2.91×104 hm^2,仅许州镇种植面积就达到了0.28×10^4 hm^2,其中种植农户涉及4 300余户,年产量约20×10^4 t。经销效益显著,农户增收较多。存在问题主要是销售、宣传方式传统,电商发展落后,资金不足,缺乏新技术人才。建议投资商,增加科技投入,招募相关人才,发展新媒体宣传渠道。

The Qingyu practice team from the Southwestern Petroleum University’s summer social practice team conducted a survey on the Zitong County honey pomelo industry.The results show that:In 2019,the area of honey pomelo in Zitong County has reached 2.91×104 hm^2,and the planting area of Xuzhou Town alone has reached 0.28×10^4 hm^2,of which more than 4,300 households are planted,with an annual output of about 20×10^4 t.The distribution efficiency is significant,and farmers have more income.The main problems are the traditional sales and promotion methods,the backward development of e-commerce,insufficient funds and lack of new technical talents.Investors are advised to increase investment in science and technology,recruit relevant talents,and develop new media channels.