基于消费体验的中式外卖包装设计

Chinese Takeaway Packaging Design Based on Consumer Experience

本文对市场上中式外卖包装现状进行了分析,从消费体验的角度出发,对中式外卖包装凸显品牌形象、包装结构、包装材料、包装文化传承四个方面进行了探讨,提出相应的建议与策略,以期对中式外卖包装设计起到推动和促进作用。

This paper analyses the current situation of Chinese takeaway packaging in the market. From the perspective of consumer experience, the paper discusses four aspects of Chinese takeaway packaging, including brand image, packaging structure, packaging materials and packaging culture inheritance, and puts forward corresponding suggestions and strategies, in order to promote the design of Chinese takeaway packaging.