中国武术海外传播认知度及接受度调查分析

The Investigation and Analysis on the Communication Cognition and Acceptance of Chinese Wushu Overseas

采用文献资料、问卷调查、数理统计、文本分析等研究方法,以文化强国国家战略为引领,运用传播学、文化学等学科理论知识,对中国武术海外传播认知度及接受度的问卷调查数据来源、调查结果和影响力进行学理分析。中国武术在海外的认知度与接受度,与国内民众长期以来对中国武术在国外原有的价值记忆存在现实落差,成就与瓶颈共存,是其当前发展的真实写照。破解中国武术国际化传播身份迷失困境,应当依托“一带一路”倡议,拓展沿线国家武术文化交流合作新渠道;借助“金砖+”新引擎,有序扩大中国武术文化金砖国家朋友圈;坚持“以我为主,兼收并蓄”原则,构建独具特色的中国武术国际传播话语新体系,有序开创中国武术国际传播新局面。

Using the methods of document literature, questionnaire, mathematical statistics, textual analysis, etc., with the national strategy of cultural power as the lead, by applying the theoretical knowledge of communication science, culture and other disciplines, this paper made a theoretical analysis of questionnaire data sources, survey results and the influence on the communication cognition and acceptance of Chinese Wushu overseas. The cognition and acceptance of Chinese Wushu in overseas countries are different from the domestic people’s long-standing memory of the original value of Chinese Wushu abroad. The achievement and bottleneck coexist, which is a true portrayal of its current development. To solve the dilemma of its losing the international communication identity of Chinese Wushu, we should rely on the proposal of “The Belt and Road” to expand new channels of exchange and cooperation in Wushu culture of countries along the routes. With the help of the new "brics plus" engine, we will expand the brics circle of friends in Chinese Wushu culture in an orderly manner. Adhering to the principle of “being i-oriented and inclusive”, we should build a unique new discourse system and orderly create a new situation for international communication of Chinese Wushu.