无形之意化有形之体——融合传统文化的文创设计课程教学实践

Transform from Intangible Meaning into a Shaped Body——Teaching Practice on the Creative Design Course of Integrating Traditional Culture

针对高校文创设计课程的教学现状,提出传统文化元素与文创设计相互融合的教学实践理念,分别从传统文化符号意蕴与境界的传达、传统文化符号特异艺术特征的体现、传统文化符号“讲故事”表现形式的运用三个方面进行教学知识模块界定,设计出传统文化的认知与解析、设计视野与思考维度的逻辑整理、文创设计基础元素的设计思维导图、由符号到载体的情感衍生设计、材料载体的视觉表现实验五个方面的教学指导与实践内容。

Based on the current teaching situation,this paper puts forward the teaching practice concept of integrating traditional culture elements and cultural creation design. It applies three aspects to define the teaching knowledge module:the implication of traditional cultural symbols and the communication of realm,the embodiment of the specific artistic features of traditional cultural symbols,the "storytelling" manifestation of the traditional cultural symbols. It also establishes students' cognition of the systematic cultural creation design. This paper deeply explores the teaching guidance and practice of the cultural and creative design project and put forwards fives instructions and practical contents:the traditional cultural cognition and analysis,the logical arrangement of the design vision and thinking dimension,the design of basic elements creation and the mind map,the emotional derivative design from the symbol to the carrier,and the visual performance experiment of the material carrier. Finally,this paper males a deeper reflection and summary of the connotation construction of "intangible meaning" and the cross-border innovation of " typed body".