公共图书馆科普阅读推广活动现状、特点与未来发展着力点：基于1-2届征集案例研究

The Status Quo of Characteristics and Main Development Point of Science Popularization Reading Promotion Activities in Public Libraries:Based on the First and Second Collected Cases

[目的/意义]对当前全国范围内的公共图书馆科普阅读推广活动开展现状进行整体性梳理,以为其未来发展提供思路和方案。[方法/过程]采用数据统计和案例分析方法,以科普阅读推广征集案例为样本,从活动内容、主体和客体3个方面进行特点分析;以典型案例解析未来发展着力点。[结果/结论]科普阅读推广活动在主体上呈现多元性,社会力量参与度较高;活动类型丰富繁多但不聚焦;活动内容以书目推荐、数字阅读为主;活动对象区分明确。论文提出公共图书馆以科普书籍与读物为核心和目的,走“激发阅读兴趣、聚焦科学知识传播与普及、品牌化持续性推广活动”的发展路径。

[Purpose/significance]The paper sorts out the overall activities of science popularization reading promotion in order to provide thoughts and solutions.[Method/process]The paper uses statistics method and case study,taking the collected cases as research sample,analyses the status quo and characteristics based on activities'content,subject and object,and further studies on future main development point based on typical cases.[Result/conclusion]Popular science reading and promotion activities are diverse in the main body,and the participation of social forces is high;the types of activities are rich and varied but not focused;the content of activities is mainly based on bibliographic recommendation and digital reading;clearly distinctive on activity objects.The paper proposes that the public library takes the popular science books and reading materials as the core and purpose,and takes the development path of"inducing reading interest,focusing on the dissemination and popularization of scientific knowledge,and branding continuous promotion activities".