人工智能在中小企业竞争情报应用的思考

Thoughts on Artificial Intelligence in the Application of Competitive Intelligence in Small and Medium Enterprises

竞争情报在企业战略发展中不可或缺,它为管理层提供战略科学决策的基础.全球化步伐加快,科技变革日益深化,我国企业走出去是必然趋势,竞争情报决定了企业能否在全球竞争取得先发优势.国外的500强企业中95%已建立较为完善的竞争情报体系,且竞争情报对企业发展的贡献率逐年递增,竞争情报部门的经费也日益充足,人员也日益专业化,企业良性发展.近年来,我国的企业竞争情报也逐渐受到关注,但企业之间竞争情报发展水平极不平衡,在中小企业方面尤为不足.人工智能的发展为竞争情报获取和应用提供了新的可能.本文将结合当前中小企业竞争情报困局、人工智能对竞争情报的变革,提出中小企业竞争情报发展的建议.

Competitive intelligence is indispensable in the development of corporate strategy, which provides management with the basis for strategic scientific decision-making. With the accelerated pace of globalization and deepening of scientific and technological changes, it is an inevitable trend for Chinese enterprises to go out. Competitive intelligence determines whether enterprises can obtain a first-mover advantage in global competition.95% of the top 500 foreign companies have established a relatively complete competitive intelligence system, and the contribution rate of competitive intelligence to the development of enterprises has increased year by year. The funds of the competitive intelligence departments have become increasingly abundant,the personnel have become more and more specialized, and the enterprises have developed in a healthy manner.In addition, the development of artificial intelligence (AI) provides new possibilities for competitive intelligence acquisition and application. Therefore, this paper will put forward suggestions on the development of competitive intelligence for small and medium-sized enterprises based on the current dilemma and the changes of artificial intelligence to competitive intelligence.