摘要
本文结合单因素方差分析,交叉分析表和卡方检验等统计方法对当下年轻人的潮牌消费情况与消费理念进行了调研分析,研究发现:接受潮牌单品的最高价格不会因购买平台的不同发生变化却会受不同性别的影响;不同的潮牌种类会影响大众购买方式;不同性别所倾向购买潮牌品牌不同;不同性别不会影响购买潮牌的时间。
Based on univariate analysis of variance,cross analysis table,chi-square test and other statistical methods,this paper investigated and analyzed the popular logo consumption situation and consumption concept of young people at present.Different popular logo types will affect the way people buy,different genders tend to buy popular logo brands differently,the time to buy popular logo will not be affected by gender.
作者
宋启源
王景波
SONG Qi-yuan;WANG Jing-bo(High School Attached to Shandong Normal University,Ji'nan 250014,China;Department of Finance and Economics,Shandong University of Science and Technology,Ji'nan 250031,China)
出处
《价值工程》
2019年第30期225-226,共2页
Value Engineering
关键词
市场调查
统计分析
潮牌服饰
影响因素
market research
statistical analysis
popular logo clothing
influencing factors
