浅谈标准、质量与品牌之间的关系

Exploring the Relationship Among Standards, Quality and Brand

标准、质量、品牌三者关联关系密切,标准是质量的依据,质量是标准的结果,只有高标准高质量才能孕育大品牌。笔者试图通过阐述标准、质量与岛牌三者之间的关系,说明只有拿捏好这三者之间的关系,才能够避免因顾此失彼出现"木桶效应”的"短板”,更好地发挥标准、质量与品牌的整体效应。

Standards, quality and brand are closely related, as standards are the basis of quality, and quality is the result of standard, and only high standard and high quality can create famous brand. By explaining the relationship among standards, quality and brand, the paper tries to demonstrate that only balancing the relationship among the three can avoid the "short board'* of "barrel effect" and give a better play to the overall effect of standards, quality and brand.