新媒体背景下宿州“新马戏”产业创新发展研究

Research on Innovation and Development of Suzhou "New Cireus" under the Background New Media

宿州马戏历史悠久,技艺精湛,具有深厚的文化底蕴,目前已形成相对完整的马戏产业链,是宿州市文化产业的重要组成部分。在大力发展文化产业的背景下,宿州马戏作为国家级非物质文化遗产,它的传承和发展面临着考验和挑战。为进一步提升宿州马戏产业的文化活力和商业价值,分析了宿州马戏的历史和现状,结合"新马戏"的理论和实践在国际国内的发展态势,提出宿州马戏转型"新马戏"的必要性,即在继承传统马戏精湛技艺的基础上提升马戏产业的现代性。同时对在新媒体时代,宿州马戏在表演内容上和宣传方式上进行创新的方式方法给出建议。

Suzhou circus has a long history,exquisite skills and profound cultural heritage.At present,it has formed a relatively complete circus industry chain,which is an important part of the cultural industry in Suzhou.Under the background of vigorous development of cultural industry,as a national intangible cultural heritage,the inheritance and development of Suzhou circus are facing challenges.In order to further enhance the cultural vitality and commercial value of Suzhou circus industry,this paper analyses the history and current situation of Suzhou circus,combines the theory and practice of "New Circus" with the development trend at home and abroad,and puts forward the necessity of transforming traditional circus into "New Circus",that is,to improve the modernity of circus industry on the basis of inheriting the exquisite skills of traditional circus.At the same time,in the new media era,suggestions are given on innovative ways and means of performance and propaganda in Suzhou circus.