数字文化产业中游戏类上市公司的财政补贴绩效评价

Performance Evaluation of Financial Subsidies of Game Listed Companies in Digital Culture Industry

当前数字文化产业已成为文化产业的重要组成部分,同时也是数字经济的支柱产业,促进数字文化产业发展对于满足人民日益增长的文化消费需求和建设文化强国的战略目标具有重要意义。选取了沪深21家游戏类上市公司为研究对象,对21家游戏类上市公司2015-2017年的面板数据进行混合OLS估计,通过描述性统计和回归分析检验财政补贴对于游戏类上市公司的经济绩效和创新绩效的影响作用。实证结果表明:财政补贴提高了游戏类上市公司的经济绩效,但是政府补贴对游戏类上市公司的创新绩效产生了挤出效应。据此,游戏类公司应招聘培养创新型人才,完善激励与监管制度,增加融资渠道,以提高公司的创新绩效;政府应加强对游戏产业的财政补贴力度,完善财政补贴的监管机制,引入第三方评价机构,以提高游戏类公司的经济绩效。

Digital culture industry matters in cultural industry and digital economy now.It is imporant to promote the digital culture industry,because it can meet people's increasing cultural consumption and build a strong cultural country.In this paper,the panel data of 21 game listed companies in 2015 to 2017 are estimated by hybrid OLS.Through descriptive statistics and regression analysis,this paper examines the impact of financial subsidies on the economic performance and innovation performance of game listed companies.It turns out that financial subsidies can improve the economic performance of game listed companies,but the government subsidies have an crowding-out effect on the innovation performance of game listed companies.Based on this,we put forward the following suggestions.On the one hand,games listed companies should recruit and cultivate innovative talents,improve the incentive and supervision system,and increase the financing channels of games listed companies to improve their innovative performance.On the other hand,the government should strengthen the financial subsidies to the game industry,improve the regulatory mechanism of financial subsidies,and introduce third-party evaluation agencies to improve the economic performance of games listed companies.