媒介融合背景下传统纸媒转型研究

Research on Traditional Paper Media Transformation under the Background of Media Convergence

在新的传播环境下,传统纸媒的优势已经逐渐被第三方渠道、自主传播平台和新兴商业媒体挤压,媒介融合成为了传统纸媒转型的必经之路.媒介融合拓宽了传播渠道、优化了媒介资源分配方式,这些都给传统纸媒转型带来了新的发展机遇.但与此同时,如何实现媒介资源的深度整合、缩减创作成本、掌握渠道资源也给纸媒提出了新的挑战,对此从资源整合、内容创作、建设自主平台和完善行业规则等方面提出对策.

In the new communication environment,the advantages of disseminating paper media have gradually been squeezed by third-party channels,independent communication platforms and emerging commercial media.Media integration has become the only way for traditional paper media transformation.Media convergence has broadened the channels of communication and optimized the distribution of media resources,which have brought new development opportunities to the transformation of traditional paper media.At the same time,how to realize the deep integration of media resources,reduce the cost of creation,and master the channel resources also pose new challenges for paper media.This paper proposes countermeasures from the perspectives of resource integration,content creation,construction of independent platforms and improvement of industry rules.For the reference of colleagues.