摘要
该文介绍了SWOT分析模型的使用过程。总结了DT医院运用SWOT分析模型进行战略分析和决策的主要做法,包括进行优势能力、劣势不足、外部有利因素和不利因素的分析,结合分析模型评分选定发展战略的做法,为指明医院发展方向提供了有效的路径。
This paper introduces the use of SWOT analysis model, and summarizes the main practices of DT hospitals using SWOT analysis models for strategic analysis and decision-making, including the analysis of superiority, inferiority, external favorable factors and unfavorable factors, combined with the analysis model to select the development strategy, to provide a valid path of indicating the direction of hospital development.
作者
王静
王蕾
WANG Jing;WANG Lei(Beijing Ditan Hospital, Capital Medical University, Beijing, 100015 China)
出处
《中国卫生产业》
2019年第26期15-18,共4页
China Health Industry
关键词
医院
战略规划
SWOT分析
Hospital
Strategic planning
SWOT analysis