设计学类专业“应用文写作”课程教学改革探析

Analysis on the Teaching Reform of the "Applied Writing" Course for Design Majors

随着我国经济和文化的快速发展,涌现出大量的文化创意产业。各高校纷纷开设设计学类专业培养相应的文化创意人才来适应产业发展的需要,但是在文化创意人才培养的过程中却忽略设计学类专业学生写作能力的培养,导致了艺术设计类学生在自身基础表达能力和艺术创作所依托的整体文化素养本就弱的状态变得更弱。艺术工作及艺术设计专业均存在自身的独特性,写作在艺术工作中起着桥梁和纽带的作用,是文化创意产业最基础的环节,所以对艺术设计类学生有针对性地进行写作能力的教育培养是非常有必要的。对艺术设计类学生有针对性地进行写作能力的教育培养,不应该简单呆板地套用其他专业的"应用文写作"教学模板,而应该与艺术设计专业其他专业课程有机结合起来,培养学生更具专业性、实用性的专业应用文写作能力。

With the rapid development of China's economy and culture,a large number of cultural and creative industries have emerged.Colleges and universities have set up design majors to train corresponding cultural and creative talents to adapt to the needs of industrial development.However,in the process of cultivating cultural and creative talents,they neglect the cultivation of design students'writing ability,which leads to artistic design students'weaker basic expression ability and overall cultural literacy which supports artistic creation.Both art work and artistic design majors have their own uniqueness.Writing plays a role as a bridge and a link in art work.It is the most basic part of cultural and creative industries.Therefore,it is necessary to carry out targeted writing ability education and training for artistic design students.In this process,we should not simply apply the teaching template of"Applied Writing"for other majors,but should cultivate students'more professional and practical applied writing ability combined with other professional courses for artistic design majors.