试论茶艺编创原理——以《武陵红·寄乡愁》主题茶艺为例

The Art and Making of Tea Ceremony ——A Case Study on “Homesick with Wuling Black Tea”

当前,茶艺已成为传承与弘扬中华茶文化的重要方式之一。因此,如何编创主题鲜明、感染力强的茶艺作品成为茶艺届关注的焦点。本论文以创新茶艺《武陵红·寄乡愁》为例,在探讨茶艺编创理论的基础上,理论与实践并重地从创作背景、主题构思、茶席设计、茶艺流程设计、意境的营造5个方面分析了主题茶艺编创技巧,研究认为:茶、境、艺都应以主题为中心;茶席造型、色彩、空间布置应以“和谐”为标准;茶艺流程设计应注重“科学性、艺术性、合理性”;优秀的茶艺节目有助于茶文化的传播、茶品牌的推广。

Tea ceremony has become one of the important activities Chinese engaged in to reflect their sentiment of celebrating and passing on the cultural tradition. For artistic expressions, newly choreographed rituals associated with tea drinking that appeal to the public are to evolve constantly. This case study used a marketing program to promote a tea product,“Homesick with Wuling Black Tea,” as an example to discuss the essence of the art and its making. In theory, as well as in practice, the development of a ceremonial process for tea drinking and socialization includes five aspects, i.e., background for creation, evolution of theme, design of serving fixtures, flow of ritual, and artistic presentation. It was recommended that the tea selection, setting atmosphere, and performance deliverance be focused on the theme;the appearance, color, and layout of displays be harmonious;and, the ceremonial execution be well-coordinated, pleasing, and smooth-flowing. Indeed, a successful tea ceremony could become an effective vehicle for product marketing by satisfying the consumer’s interest in the culture.