基于商业模型画布对广西农产品电子商务经营模式的分析研究

Analysis and Research on the Business Model of Guangxi Agricultural Products E-commerce Based on Business Model Canvas

近年来广西农产品经营者依托互联网思维开展农产品电子商务,并取得了一定的成绩,但同质化竞争和客户粘性问题仍未有效解决。项目研究运用商业模型画布分析广西农产品开展电子商务的经营模式,在企业基础条件和顾客资源两个方向上寻找解决方案,改善现有的经营模式,使经营者以应对同质化竞争条件下的价格战和客户粘性问题,并最终提升竞争者在农产品电子商务经营模式能够创造市场竞争力。

In recent years,Guangxi agricultural product operators rely on Internet thinking to carry out e-commerce of agricultural products,and have achieved certain results,but the problem of homogenization competition and customer stickiness has not been effectively solved.The project research uses the business model canvas to analyze the business model of Guangxi agricultural products to carry out e-commerce,find solutions in both the basic conditions of the enterprise and customer resources,improve the existing business model,to enable operators to cope with the price war and customer stickiness under the conditions of homogenization competition,and ultimately enhance the competitiveness of competitors in the e-commerce business model of agricultural products can create market competitiveness.