体验经济时代中山市特色小镇创新发展战略研究

Research on the Innovation Development Strategy of Characteristic Town in Zhongshan City under the Era of Experience Economy

在体验经济时代下,未来特色小镇的发展要坚持生态优先、注重智慧引领、追求雅致体验。本文分析了中山市特色小镇的发展基础及现状,探讨了体验经济下,中山市特色小镇的创新发展策略:立足特色小镇的特色与定位,确定体验主题;做好人性化规划设计,构建舒适体验;发掘历史文化资源,激发文化体验;践行绿色发展理念,打造生态休闲体验;拥抱“互联网+”,增进线上线下互动体验;促进特色小镇集群联动发展,打造全域旅游新体验。

After the stage of agricultural economy, industrial economy and service economy, mankind has entered the era of experience economy. Experience becomes a new offering beyond products and services. In the era of experience economy, the development of characteristic towns in the future should adhere to ecological priority, pay attention to wisdom guidance, and pursue elegant experience. This article has analyzed the development foundation and the present situation of Zhongshan characteristic town, discussed the innovation development strategy of the Zhongshan characteristic town under the experience economy, based on the characteristic and orientation of the characteristic town, determined the experience theme: Do a good job in humanized planning and design, build comfortable experience;explore historical and cultural resources, stimulate cultural experience;practice the concept of green development, create ecological leisure experience;embrace the “Internet+”, enhance online and offline interactive experience;promote the coordinated development of characteristic town clusters, create a new global tourism experience.