“双一流”建设背景下西部高校研究生招生宣传策略浅析

A Brief Analysis on the Publicity Strategy of Postgraduate Enrollment in Western Universities under the Background of "Double First-class" Construction

随着中央将“211工程”、“985工程”及“优势学科创新平台”等重点建设项目统一纳入世界一流大学和一流学科建设,以及研究生招生规模的不断扩大和招生政策的调整,西部高校在研究生招生工作中如何做好招生宣传吸引优质生源成为西部高校研究生招生工作亟待解决的问题。文章分析了西部高校在研究生招生宣传中面临的问题,并提出了相应的措施,为提高西部高校的生源数量和质量提供了更多、更有效的途径。

With the central "211 project" and "985 project" and "advantage discipline innovation platform" key construction projects,such as integration into the world first-class university and the first-class discipline construction,as well as the continuous expansion of graduate admissions and enrollment policy adjustment,the western colleges and universities in the work of graduate student recruit students how to do a good job in the recruitment of students propaganda to attract quality students become an urgent problem in the western university graduate student recruit students work.This paper analyzes the problems faced by western universities in the publicity of postgraduate enrollment, and puts forward corresponding measures,Which provides more and morn effective ways to improve the quantity and quality of students in western universities.