摘要
体现设计作品更高艺术与实践价值的标准,莫属设计作品的原创艺术以及被企业应用。要想原创能达到被企业和受众的一致认可,明确独特的设计主题和原创元素的选择是设计创意的前提和关键。作品设计中有效把握原创策略,增强作品的艺术感染力和应用的可能性,才是设计的原动力和生命力。
The standard that reflects the higher artistic and applied value of design works is that design works are applied by enterprises.If a good design is to be applied,originality is necessary.In order to achieve the unanimous recognition of original design by enterprises and audiences,it is the premise and key to make clear the choice of unique design theme and original elements.Effective grasp of original strategy and enhance the artistic appeal and application possibility of works are the motive force and vitality of design.
作者
张德姣
ZHANG De-jiao(Academy of Fine Arts,Jishou University,Zhangjiajie,Hunan 427000,China)
出处
《教育教学论坛》
2019年第42期73-74,共2页
Education And Teaching Forum
基金
2016年度湖南省哲学社会科学基金西部项目“基于文化旅游品牌的张家界城市标识设计研究”(项目编号:16YBX040)的阶段性成果
关键词
应用设计
作品例析
原创设计策略
strategies by using design
analysis of original
works as examples