基于工作过程的市场调查实践课教学设计改革与实施——以河套学院为例

Reform and Implementation of Teaching Design of Market Investigation Practice Course Based on Work Process——Taking Hetao College as an Example

基于工作过程的教学理念正好契合应用型本科院校人才培养目标的要求,文章在工作过程划分的前提下,对市场调查课程进行教学改革,分别从教学内容、教学方法、教学手段和考核方式进行改革设计,并有针对性地进行了课堂实施和课外实施。

Based on the teaching idea of working process,which its the requirement of talent cultivation goal of applied undergraduate colleges,this paper carries out the teaching reform of market survey course on the basis of the division of working process,and carries out the reform design of teaching content,teaching method,teaching means and assessment methods respectively,and carries out the classroomimplementation and extracurricular implementation.