城市文化背景同质条件下京都马拉松赛事对西安马拉松赛事发展的启示

The Enlightenment of Kyoto Marathon on the Development of Xi’an Marathon under the Same City Culture Background Condition

“全民健身”上升为国家战略为我国马拉松赛事的发展提供了新的机遇,本研究以西安、京都两城市马拉松赛事为例,分析两座城市举办和发展马拉松赛事的有利条件,探讨优化西安举办国际马拉松赛事的路径。从京都马拉松赛事的成功举办可以看出:国家及地方出台的相关政策对马拉松赛事的支持可带动其他产业迅速发展,为马拉松赛事运营起到良性推动作用,京都马拉松赛事利用文化软实力带动城市旅游业的发展,推动了城市的竞争力和知名度,为参赛者及游客提供了深度文化体验。因此,西安可充分借鉴京都马拉松的成功经验,从政策、经济、文化和增强群众意识等方面着手,谋划西安市马拉松赛事发展的策略,优化马拉松赛事路径,将其作为城市经济发展的助推剂,进一步提升西安的城市品位与国际影响力。

Since national fitness became a national strategy, the development of marathon in China has faced new opportunities. The development of marathon is closely related to the construction of urban cultural-ethical standards and local economic development, and marathon has become a new landscape in urban culture. Taking the marathons in both Xi ’an and Kyoto as examples, this paper analyzes the favorable conditions for holding and developing marathon in Xi ’an and Kyoto which have similar cultural background, aiming to optimize Xi ’an’s route to hold international marathon and build it into an international metropolis with global influence. From the success of the Kyoto marathon, it can be seen that the relevant national and local policies on marathon can promote the rapid development of other industries and play a positive role in marathon operation. Secondly, the Kyoto marathon has promoted the development of urban tourism through cultural soft power, which has in turn promoted both the competitiveness and popularity of the city and in-depth cultural experience for participants and tourists. Therefore, under the strategic goal of building strong sports city, Xi ’an can learn the successful experience of Kyoto marathon to propose a comprehensive strategy to develop marathon by taking into consideration policy, economy, culture and public awareness and make the event a booster to urban economic development, taste and international influence.