商业生态系统理论视角下文旅融合路径探索——基于“宜春明月千古情”的案例研究

A probe into the integration of culture and tourism from the perspective of business ecosystem theory——A case study of Mingyue Romance Park in Yichun

采用单案例研究方法,以宜春明月山旅游区为案例对象,从商业生态系统理论视角研究了文旅融合模式及文旅融合路径。研究发现,文旅融合要从融合目标、融合前提、融合动因、融合主旋律以及融合路径五个方面下功夫。文旅融合是由诸多具有共生关系的群体构成的经济共同体,各利益相关群体之间应当密切合作,共同开发主题鲜明的文旅特色产品,以创造更大的群体协作价值。

By means of single case study method,this paper takes Mingyueshan scenic spot in Yichun as the research object to explore the integration mode and path of culture and tourism from the perspective of business ecosystem theory.The study finds that the integration of culture and tourism should focus on five aspects,that is,integration goal,integration premise,integration motivation,integration theme and integration path.The integration of culture and tourism is an economic community consisting of groups with symbiotic relationship.It pursues the close cooperation among the interest groups and developes the cultural tourism products with the clear-cut theme so as to create more group cooperation value.