2Tversky A, Kahneman D. The Framing of Decisions and the Psychology of Choice[J]. Science, 1981, 211.
3Kahneman D, Tversky A. Choices, Values, and Frames [J]. American Psychologist, 1984, 39(4).
4Thaler R H. Mental Accounting and Consumer Choice [J]. Marketing Science, 1985, 4(3).
5Ran Kivetz. Advances in Research on Mental Accounting and Reason - Based Choice [ J ]. Marketing Letters, 1999, 10(3).
6Shefrin H M, Thaler R H. The Behavior Life - cycle Hypothese[J]. Economic Inquiry, 1988, 26(4).
7Thaler R H, Johnson E J. Gambling with the house money and trying to break even: the effects of prior outcomes on risky choice [ J ]. Management Science, 1990, 36 (6).
8Rockenbach, Bettina. The behavior relevance of mental accounting for the pricing of financial options [ J ]. Journal of Economic Behavior & Organization, 2004, 53 (4).
9Kahneman D, Tversky A. Prospect theory: An analysis of decision under risk[J]. Econometrica, 1979, 47.
10Yates F J, Stone E R. The risk construct: Risk - taking behavior[J]. New York Wiley, 1992.