顺应论视域下网络热词的模因变异现象及其英译——以2018年的网络热词为例

Research on the Meme Variation of Buzzwords from the Perspective of Language Adaptation Theory——Taking Buzzwords in 2018 as Examples

作为文化的载体,语言时刻反映着文化和社会各方面的发展与变化。随着经济的发展和人类生活水平的提高,许多新的语言现象不断产生并在社会中被大量地复制与传播。作为一种影响深远的语言现象,网络热词在词汇学、修辞学、语义学等多项领域受到了学者们的广泛关注。本文试图在语言顺应论的指导下,通过分类研究网络热词在传播过程中的模因变异现象,探讨其在实际语用情景中的“新语义”,从而对中国网络热词的理解与英译提供借鉴。

As a carrier of culture, language always reflects the changes taken place in the society. With the development of economy and the improvement of people's living standard, new language phenomena have been continuously created, copied, and disseminated among people in society. As a far-reaching linguistic phenomenon, buzzwords have attracted attention of scholars in many fields such as lexicology, rhetoric, semantics and so on. Under the guidance of Language Adaptation Theory, this paper attempts to study the variation memes in buzzwords, and to explore the "new sense" of these words in practical pragmatic situations, which can serve as reference for the understanding and translation of Chinese buzzwords.