微文化:现实审视与价值引领

Microculture: Realistic Inspection and Value Leadership

互联网的发展和自媒体的兴起逐渐形成以阶级性、认同性和抵抗性为特征的微文化生态环境,给青年的主流价值观教育提出挑战。西方敌对势力的分化和中国意识形态的失语是微文化兴起的社会背景,而多元化的社会利益诉求、个体政治意识提高和互联网技术的发展分别构成了微文化兴起的主客观条件。可从以下路径调适微文化生态与主流价值教育:通过转变理念提升主流媒体公信力继而强化核心价值的主导地位,通过需求导向使价值契合主体诉求继而提高核心价值的精准性,通过道德教化与文化厚植并举增强核心价值的厚重性。

The development of the Internet and the rise of We Media have gradually formed a micro-cultural ecological environment characterized by class, identity and resistance, challenging the mainstream value education of young people. The differentiation of Western hostile forces and the aphasia of Chinese ideology are the social background of the rise of microculture, and the diversified demands of social interest, the improvement of individual political awareness and the development of Internet technologies respectively constitute the subjective and objective conditions for the rise of microculture. By analyzing the characteristics of microculture and its realistic background, this paper proposed a path of adaptation of microcultural ecology and mainstream value education: that is, enhance the credibility of mainstream media and strengthen the predominance of core values by changing the concept;ensure the conformity between the value and the requirements of the subject through demand orientation;improve the accuracy of core values, and enrich the content of core values through moral education and cultural cultivation.