加强新媒体在高校教育管理中的应用

随着新媒体在高校管理工作中的作用越来越明显,如何利用好新媒体的传播力、影响力、公信力、引导力成为高校教育管理工作中应该深入思考的问题。文章分析了新媒体与高校教育管理的融合路径和其的运行效果。运用新媒体加强高校教育管理要坚持思想引领、服务学生、内容为王,并加强机制建设和团队建设。

The role of new media in the management of colleges and universities is becoming more and more obvious. How to make good use of the communication, influence, credibility and guidance of new media becomes an issue that should be deeply considered in the education management of colleges and universities. This paper analyzes the integration path between new media and college education management and its operational effects of new media. To use the new media to strengthen the management of college education, we should adhere to ideological guidance, serving students, content with high quality, and strengthening mechanism construction and team building.