中国特色新闻传播舆论的概念生成、关系图谱与发展态势

Public Opinion of News Communication with Chinese Characteristics: Concept Generation, Relationship Map and Development Trend

中国特色新闻传播舆论在自我演进的同时,也接受了西方舆论的输入性传播与影响,逐步呈现出从舆论到中国特色舆论,再到中国特色新闻传播舆论的变化和发展历程。新时代,舆论载体、舆论宣传、舆论监督和舆论引导等舆论形态及其相互关系,构成了中国特色新闻传播舆论的关系图谱和舆论的生态系统,其发展态势呈现出前所未有的传播体系和复杂格局:一个"大舆论场"成为新时代中国特色新闻舆论传播的观照系;以舆论引导为主导,协调好正面宣传和舆论监督之间的有机关系;传统主流媒体与网络新媒体之间的舆论争夺战势必愈演愈烈;中国特色新闻传播舆论在世界舆论中的地位及其对世界舆论的影响更加彰显和突出。

With the self-evolution of public opinion of news communication with Chinese characteristics, it has also accepted and influenced by the imported western public opinion, which gradually features the development from public opinion to public opinion with Chinese characteristics to the public opinion of news communication with Chinese characteristics. In the new era, different forms of public opinion, such as public opinion media, its publicity, as well as the supervision, the guidance, and their mutual relations, constitute the relationship map and the ecosystem of public opinion in news communication with Chinese characteristics. Its development trend has presented an unprecedented new system and complex pattern: a "big public opinion field", which has become the frame of reference for news and public opinion communication with Chinese characteristics in the new era;balancing the organic relationship between positive publicity and public opinion supervision;the intense competition between traditional mainstream media and the new network media;the position of public opinion of news communication with Chinese characteristics in public opinion of the whole world and its prominent influence.