贵州省乡村旅游同质化及其创新策略

Homogeneity of Rural Tourism in Guizhou Province and Its Innovative Development Strategy

乡村旅游是贵州旅游业的重要形式,也是贵州旅游经济发展的晴雨表。以贵州乡村旅游为研究对象,借助基于GIS空间分析和统计分析等量化方法,实证探讨贵州乡村旅游同质化表现及其创新策略。研究结论为:贵州乡村旅游同质化主要表现为乡村旅游类型同质化与乡村旅游产品同质化。从空间视角来看,不同类型乡村旅游点同质化呈现不同的分布特征,田园风光类与现代农业类乡村旅游点在安顺市北部,民族村镇类和民俗文化类乡村旅游点在黔东南州中南部等局部范围内形成空间意义上的类型同质化;横向同质化、纵向同质化与认知同质化是贵州乡村旅游产品同质化的突出表现。通过优化乡村旅游点空间格局、拓展乡村旅游产品和项目、开拓新型乡村旅游产品与产品创新升级、品牌形象确立与推广等措施,可实现贵州乡村旅游创新发展。研究结果将为推动贵州乡村振兴战略、制定合理的乡村旅游发展政策、促进乡村旅游可持续发展提供理论依据。

Rural tourism is an important form of tourism in Guizhou, and also a barometer of the development of tourism economy in Guizhou. Taking Guizhou rural tourism as the research object, this paper empirically explores the homogeneity performance of Guizhou rural tourism and its innovative development strategies with the help of quantitative methods such as GIS spatial analysis and statistical analysis. The conclusions are as follows: the homogenization of rural tourism in Guizhou is mainly manifested in the homogenization of rural tourism types and rural tourism products. From the spatial perspective, the homogeneity of different types of rural tourism spots presents different distribution characteristics. Rural scenic spots and modern agricultural rural tourism spots in the northern part of Anshun City, ethnic villages and towns, and folk culture rural tourism spots in the south-central part of Qiandongnan Prefecture form a spatial homogeneity of types;horizontal homogeneity, vertical homogeneity and cognitive homogeneity are expensive. The prominent manifestation of the homogeneity of state rural tourism products. The innovative development of rural tourism in Guizhou can be realized by optimizing the spatial pattern of rural tourism spots, expanding rural tourism products and projects, developing new rural tourism products and products, and establishing and promoting brand image. The research results will provide theoretical basis for promoting the strategy of rural revitalization, formulating reasonable rural tourism development policies and promoting sustainable development of rural tourism in Guizhou.