战火中的旧上海芳华与媒介呈现——以“孤岛”时期《申报》电影广告为中心

Shanghai in the War and Media Representation: Focusing on Film Advertising of Shun Pao in the “Isolated Island” Period

“孤岛”时期的上海无论是在政治格局,还是在商业领域,都呈现出极为独特的风貌。电影作为在整个民国都是被赋予文化征候的大众艺术形式,或政治动员,或情感纾解,成为战争岁月里的一抹亮色。与此同时,为了向大众推广,电影广告也频频出现在当时的报纸杂志上。而《申报》自诞生起就迅速成为上海滩最为重要的信息传播平台,即便在“孤岛”时期,这一地位也并未被撼动,顺理成章地,电影广告就频频出现在《申报》上。透过“孤岛”时期《申报》上的电影广告,可以审视那个动荡时代里国人的骚动与不安、彷徨与委顿、隐忍与反抗,总之,“孤岛”的复杂变貌都得到很好的展现。

During the period of“isolated island”,Shanghai showed a unique style both in the political field and in the commercial field.Film,as a popular art form endowed with cultural symptoms throughout the Republic of China,or political mobilization,or pressure relief,has become a bright color in the war years.At the same time,in order to promote to the public,film advertisements also appeared frequently in newspapers and magazines at that time.Since its birth,ShunPao has rapidly become the most important information dissemination platform in Shanghai.Even in the“isolated island”period,this status has not been shaken.It is logical that film advertisements frequently appear in ShunPao.Through the movie advertisements in ShunPao during the period of“isolated island”,we can examine the turbulence and anxiety,hesitation and delays,tolerance and resistance of the Chinese people in that turbulent era.In a word,the complex changes of“isolated island”have been well demonstrated.