改革开放40年来中国传媒制度变迁动力研究

Research on the Dynamics of China’s Media System Change in the 40 Years of Reform and Opening-up

改革开放40年来,中国传媒制度经历了变迁的过程,而传媒制度的变迁有诸多驱动因素。结合诺斯的新制度经济学“制度变迁”理论和中国传媒体制改革的社会现实,分析中国传媒制度变迁的动力:制度环境的孕育、传媒技术的推动、意识形态的作用、制度主体的诉求。

In the 40 years of reform and opening-up,the Chinese media system has experienced a process of change,and the driving factors of the changes in the media system have many aspects.Based on the“institutional change”theory of North’s new institutional economics and the characteristics of China’s media system changes,the paper presents the dynamic factors of China’s media system changes,which include the birth of institutional environment,the promotion of media technology,the role of the ideology,and the appeal of the main body of the system.