文旅融合背景下研学旅行的发展研究

Research on the Development of Research Travel under the Background of the Integration of Culture and Tourism

文旅融合是当前旅游业的主旋律,研学旅行是旅游业的新业态,研学旅行本身就是一种文化和旅游的结合。笔者分析了当前研学旅行存在的若干问题,并从研学旅行的机制、产品、人员队伍三方面提出了改进的策略。

The integration of cultural and tourism is the main theme of tourism at present.Research travel is new business type of tourism, and research travel itself is a combination of culture and tourism.This paper analyzes some problems existing in the current research travel, and puts forward some strategies for improvement from three aspects:the mechanism of the research travel,the products and the personnel .