摘要
运用SWOT分析方法,从政治、经济、社会、技术等方面全面分析我国商业保险公司开展健康管理服务的优势、劣势、机会和威胁,为我国商业保险公司开展健康管理服务提供借鉴。
Using SWOT analysis method, this paper comprehensively analyzed the advantages, disadvantages, opportunities and threats of China's commercial insurance companies in health management services from political, economic, social and technical aspects, and provided reference for China's commercial insurance companies to carry out health management services.
作者
孙向谦
宗苏秋
SUN Xiang-qian;ZONG Su-qiu(School of Management,Shanxi Medical University,Jinzhong Shanxi 030600,China)
关键词
商业保险公司
健康管理服务
SWOT分析
commercial insurance company
health management service
SWOT analysis
