“一带一路”背景下湖南文化产业走出去新型资本驱动战略

New Capital-Driven Strategy for Hunan Cultural Industry to Go Global Under the Background of “the Belt and Road Initiative”

随着“一带一路”建设的实施与“互联网+”时代的来临,社会资本、知识资本、技术资本和人才资本等“新资本体系”成为驱动湖南文化产业走出去的强劲动力。在新的资本背景、技术背景和市场背景下,湖南文化产业需重新审视传统的资本驱动战略,拓宽资本概念的外延,实施新型资本驱动战略。通过社会资本驱动湖南文化产业强化海外合作关系、提升其走出去的内生动力,通过技术资本驱动湖南文化产业体制创新、结构升级、传播革命,通过知识资本驱动湖南文化产业提升原创能力、塑造品牌形象,通过人才资本驱动湖南文化产业人才结构转型、驱动湖南高等教育人才培养体制改革,并以此提升湖南文化产业竞争力,在服务“一带一路”建设的同时,达致“文化强省”的目标。

With the implementation of the“the Belt and Road Initiative”construction and the coming of the“Internet plus”era,the“new capital system”such as social capital,intellectual capital,technological capital and talent capital has become a strong driving force for Hunan’s cultural industry to go global.Under the new capital background,technical background and market background,Hunan cultural industry needs to re-examine the traditional capital-driven strategy,broaden the extension of the capital concept and implement the new capital-driven strategy.Through social capital,Hunan’s cultural industry is driven to strengthen its overseas cooperation and enhance its internal motivation to go out.Through technological capital,Hunan’s cultural industry is driven to innovate its system,upgrade its structure and spread revolution.Through intellectual capital,Hunan’s cultural industry is driven to enhance its original ability and brand image.Through talent capital,Hunan’s cultural industry is driven to transform its talent structure and reform its higher education talent training system.In this way,the competitiveness of Hunan’s cultural industry is enhanced,and the goal of“a strong cultural province”is achieved while serving the construction of“the Belt and Road Initiative”.