文旅融合背景下的节庆旅游发展

Festival Tourism under the Background of Culture-Tourism Integration

节庆产业与旅游产业具有先天的亲近性。在倡导文旅融合的时代大背景下,节庆旅游的发展逐渐受到关注。作为文化活动的节庆是对日常生活的变奏,也是特定群体寄托情感与自我表达的载体。随着社会的发展,节庆的经济功能逐步凸显并被重视起来,节庆旅游正是实现经济效应的重要形式之一。本文对节庆旅游中产生的文化商品化现象进行了讨论,指出平衡权力场各方势力对游客体验的重要作用,最终对设计节庆活动产品提出了相应建议。

The festival industry and tourism industry are naturally interconnected. Under the background of advocating culture-tourism integration, the development of festival tourism has attracted more and more attention. As a cultural activity, festivals are not only a break to the daily routine life, but also a carrier of emotions and self-expression for specific groups. With the development of society, the economic function of festivals is gradually highlighted and valued. Festival tourism is one of the important means of achieving economic benefits. This paper discusses the phenomenon of cultural commercialization in festival tourism, points out the important role of balancing the interests of all participants in guaranteeing tourists' experience, and finally puts forward some corresponding suggestions for the design of festival activity products.