网络媒体冲击下地市晚报应对策略研究

Research on the coping strategies of local evening news under the impact of network media

社会的迅速发展推动着网络媒体的崛起,同时,也在一定程度上改变了人们传统的生活习惯和阅读兴趣。网络媒体新闻的报道对地市晚报造成了巨大的冲击,使得大量城市晚报的读者转向网络媒体,地市晚报面临巨大的压力和挑战。对此,地市晚报必须要进行创新和改变,以适应社会的发展,满足人们的多样化需求,积极利用计算机网络,改变传统的运营模式。文章探讨了地市晚报在网络媒体的冲击下所采取的一系列措施。

The rapid development of society has promoted the rise of Internet media, and also changed people’s traditional living habits and reading interests to a certain extent. The coverage of the news by the online media has caused a huge impact on the city evening news, which has caused a large number of readers of the city evening news to turn to the online media, which has caused the city evening news to face tremendous pressure and challenges. In this regard, the local evening newspapers must innovate and change to adapt to the development of society, meet people’s diversified needs, actively use computer networks, and change traditional operating patterns. This paper discusses how to deal with the network media under the impact of network media.