摘要
当代艺术陶瓷的定价正处于发展的初级阶段,还存在不少问题。即懂艺术的不懂市场,懂市场的不懂艺术。进而导致在定价的过程中,没有规范的流程和标准。笔者从当代艺术陶瓷价格的特点入手分析,结合某当代艺术陶瓷公司在实际操作中存在的问题,试图构建一个能为该公司使用的定价体系,也为整个当代艺术陶瓷市场提供参考。
Contemporary art ceramics pricing is in the initial stage of development, there are still many problems. That is the art of understand don't understand the market, understand the market do not understand art, and then resulting in pricing process, there is no standard procedure and standard. This article from the contemporary art ceramics price characteristic of analysis, combined with a contemporary art ceramics company's actual operation problems, trying to build a company for the use of the pricing system, and also for the contemporary art ceramics market to provide the reference.
作者
黄弘
吴晴雯
许建雄
Huang Hong;Wu Qingwen;Xu Jianxiong(Business School of Jingdezhen Ceramic Institute,Jiangxi,Jingdezhen,333403;Graduate School of Jingdezhen Ceramic Institute 3 The municipal party committee office of jingdezhen,Jiangxi,Jingdezhen,333403)
出处
《陶瓷》
CAS
2019年第10期72-78,共7页
Ceramics
关键词
艺术陶瓷
价格
定价体系
Contemporary art ceramics
Price
Pricing system