浅析广告设计教学中的创造性思维能力的培养

销售者销售产品,需要进行宣传,广告是目前最有效的宣传手段。有创意的将消费者的需求与产品功能相结合是商品宣传最大的有利条件。应广告设计课程的要求,目前对学生创新思维培养的要求越来越高,创新可以成就更好的广告作品。因此,要求广告设计教学在教会学生广告设计方面基础性的知识技能的同时,还要结合自身的特点增强创新能力创造更好的广告作品。

the seller sells the product, needs to carry on the propaganda, the advertisement is at present the most effective propaganda means. Creative combination of consumer needs and product functions is the biggest advantage of product publicity. In response to the requirements of advertising design courses, the current requirements for students to cultivate innovative thinking are higher and higher, innovation can achieve better advertising works. Therefore, advertising design teaching should not only teach students the basic knowledge and skills of advertising design, but also enhance their own characteristics to create better advertising works.