“迷失”的主体：图像传播视角下中国女运动员媒介形象建构

Distorted Representation:The Building of Female Chinese Athletes’ Image in Media Report from Graphic Communication Perspective

运用符号学分析法对当代女性运动员的媒介视觉形象特征及其背后的符号体系进行分析和研究,探讨视觉形象的形成原因及其反映的社会问题。研究发现,媒体对于女性运动员视觉形象的建构呈现出边缘化和客体化的特征,并通过对女性运动员局部身体的放大和美化,生产、流通女性身体符号,使其符合社会对女性气质的要求,进一步销售她们的身体,供读者消费。因此,在竞技体育领域,女性的媒介形象建构仍然受到男权社会文化观念的束缚,呈现出被物化、被观看、被消费的特质。

The thesis talks about the reasons for the formation of such visual image and social problems behind them. The visual image of female Chinese athletes in media report is inclined to be marginalized and objectified. Media tend to make an exaggerated and distorted coverage of certain part of female athletes’ physical body, produce and circulate symbolic items related to women in a move to meet public expectations of women and find more readers. Therefore, the depiction of women’s visual image in competitive sports has still been under the influence of conventional mindsets in a patriarchal society. Their image has been materialized,visually enjoyed and consumed in the male-dominated society.