微信平台“知识网红”的特征分析——以“力哥理财”、“恶魔奶爸”微信公众号为例

Analysis of the Characteristics of "Knowledge Web Star" on WeChat Platform——Taking WeChat Public Accounts “Lige Finance” and “Demon Daddy” as Examples

在经济飞速发展、竞争格外激烈的时代,增加知识深度成为提升个人竞争力的首要选择。当传统的学习方式无法满足个人需求的时候,人们会通过网络寻求帮助,“知识网红”顺应时代与社会的需求应运而生。知识网红的出现一方面为普通大众提供了高性价比的专业知识,有助于文化与知识的传承;另一方面,有效的管理与全方位的监控必须双管齐下,方能使大众获得更加“纯净”的专业知识。

With the rapid economic development and fierce competition,increasing knowledge depth has become the primary choice for enhancing individual competitiveness. When traditional learning methods can't meet individual needs,people will seek help through the Internet. Therefore,“knowledge web star” cater to the needs of the times and society. On the one hand,the emergence of knowledge web star provides cost-effective professional knowledge for public,which contributes to the inheritance of culture and knowledge. On the other hand,some effective management and comprehensive monitoring must be carried out,so that the public can achieve pure expertise.