UGC短视频社交平台内在价值探索与研究

UGC Short Video Social Platform Internal Value Exploration and Research

UGC短视频是新时代社交领域不可缺少的一部分,是主要信息传播发展的方向。各个平台的出现使得短视频内容也开始变得多样化。本文整理了国内外各个短视频的发展历程,分析短视频的流量统计和目标定位总结出短视频的内在价值。

UGC short video is an indispensable part of the social field in the new era,is the main direction of the development of information communication.The emergence of various platforms makes short video content also began to become diversified.This paper summarizes the development history of various short video at home and abroad,analyzes the flow statistics and target positioning of short video and summarizes the intrinsic value of short video.